Panchsheel filters

Generating, conceptualising and executing communication that looked and felt as painstakingly engineered and utilitarian as the client’s product. A communication idea for a super-niche product and services from a manufacturing industry leader.
Reflections

This turnkey project included conceptualising, interviewing, writing, editing, photographing, designing, and supervising the production of a 200-page hardbound coffee-table book. This was adapted into an AV for the event and also used on social media.
P&L

Conceptualization and prototyping of a new B2B magazine to include editorial and visual guidelines. Editorial and creative direction with demonstrations on exploring non-traditional story-telling methods for the team.
Autocar India

Redesigned the magazine to move away from the busy weekly UK templates to a more relaxed monthly magazine. Created a new workflow, introduced new departments to improve the magazine, and initiated a library to monetise archives.
WhatCar

Redesigning the existing magazine to make it authoritative yet friendly, sleek and elegant yet unintimidating. More a kindly mentor, than a qualified expert alone. A magazine that was functional, utilitarian, and visually appealing.
Indian Oil News

Restructure the existing newsletter to make it more inclusive and reader-friendly that would inform, build a community and work with the existing resources.