General Manager
Corporate Communications
Indian Oil Corporation Limited
“This approach not only broadened the in-house journal’s readership but also enriched the publication with diverse perspectives.”
DG Creative Services’ exceptional work on the guidelines created for our house journal set the tone for the new template. Their thorough analysis and post-mortem of three years’ worth of back issues demonstrated their commitment to understanding the limitations, strengths, and opportunities for the publication. Throughout the project, DG Creative Services explored various storytelling formats that could be easily replicated, ensuring consistent and engaging content. This approach not only broadened the in-house journal’s readership but also enriched the publication with diverse perspectives. Moreover, DG Creative Services developed comprehensive guidelines for text, pictures, and layouts for the in-house journal. These guidelines provided clear directions and standards for content creation, photography, and overall design, resulting in a cohesive and visually appealing publication. Their attention to detail and meticulous planning greatly contributed to the professional and polished look of the magazine.
