Impact
Creating a new magazine for the niche social sector audience. This turnkey project included a logo or masthead, editorial structure, curation of content, photo editing, writing and editing the content and also designing the templates and the magazine.
Panchsheel filters
Generating, conceptualising and executing communication that looked and felt as painstakingly engineered and utilitarian as the client’s product. A communication idea for a super-niche product and services from a manufacturing industry leader.
Reflections
This turnkey project included conceptualising, interviewing, writing, editing, photographing, designing, and supervising the production of a 200-page hardbound coffee-table book. This was adapted into an AV for the event and also used on social media.
P&L
Conceptualization and prototyping of a new B2B magazine to include editorial and visual guidelines. Editorial and creative direction with demonstrations on exploring non-traditional story-telling methods for the team.
Autocar India
Redesigned the magazine to move away from the busy weekly UK templates to a more relaxed monthly magazine. Created a new workflow, introduced new departments to improve the magazine, and initiated a library to monetise archives.
WhatCar
Redesigning the existing magazine to make it authoritative yet friendly, sleek and elegant yet unintimidating. More a kindly mentor, than a qualified expert alone. A magazine that was functional, utilitarian, and visually appealing.
Indian Oil News
Restructure the existing newsletter to make it more inclusive and reader-friendly that would inform, build a community and work with the existing resources.
